FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.
Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.
Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.
Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.
