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Bill Backer Honored Posthumously with a Meaningful Impact Laureate Award

Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

Suburu Promotes Its 4th Annual “National Make A Dog’s Day”

For the fourth consecutive year, Suburu has re-upped its...

Dan Wieden — an Appreciation

Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed...

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