CSR.org showcases purpose-driven leaders who do well for their companies by doing good for society.

CSR.org showcases purpose-driven leaders who do well for their companies by doing good for society.

Featured Articles

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

Suburu Promotes Its 4th Annual “National Make A Dog’s Day”

For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog. The newest installment of the National Make a Dog's Day campaign is a television commercial called Long,...

FOX Corp. Mixes News Coverage with Cause Marketing

FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.

Crest and Oral-B are “Closing America’s Smile Gap”

The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.

Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

CSR News Highlights

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Bill Backer Honored Posthumously as a Meaningful Impact Paragon Laureate

Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."

Crest and Oral-B are “Closing America’s Smile Gap”

The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.

Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

PetSmart Wins a Gold Halo Award for their Pet Adoption Campaign

PetSmart and its independently-run PetSmart Charities have won a Gold Halo Award for 'Best Consumer Donation Initiative.' The Halo Award was presented by Engage for Good to honor PetSmart's "10 Millionth Adoption Supported by Pet Parents campaign."

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

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Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

Bill Backer Honored Posthumously as a Meaningful Impact Paragon Laureate

Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."

PetSmart Wins a Gold Halo Award for their Pet Adoption Campaign

PetSmart and its independently-run PetSmart Charities have won a Gold Halo Award for 'Best Consumer Donation Initiative.' The Halo Award was presented by Engage for Good to honor PetSmart's "10 Millionth Adoption Supported by Pet Parents campaign."

Dan Wieden — an Appreciation

Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old. Wieden was perhaps best-known for coining Nike's long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known for inspiring creativity and celebrating each individual's culture and diversity.

Marty Rodgers Wins the ACCP ‘Champion for Change’ Purpose Award

Accenture's Marty Rodgers has been recognized by the Association of Corporate Citizenship Professionals with a Purpose Award. Rodgers is their 2022 Champion for Change.