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Bill Backer Honored Posthumously as a Meaningful Impact Paragon Laureate

Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."

Dan Wieden — an Appreciation

Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old. Wieden was perhaps best-known for coining Nike's long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known for inspiring creativity and celebrating each individual's culture and diversity.

Marty Rodgers Wins the ACCP ‘Champion for Change’ Purpose Award

Accenture's Marty Rodgers has been recognized by the Association of Corporate Citizenship Professionals with a Purpose Award. Rodgers is their 2022 Champion for Change.

Caroline Roan of Pfizer is Named the 2022 CSR Professional of the Year by PRNews

The PRNews CSR Professional of the Year, Caroline Roan, is Pfizer's Chief Sustainability Officer, SVP of Global Health & Social Impact, and President of The Pfizer Foundation.

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AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Crest and Oral-B are “Closing America’s Smile Gap”

The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

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