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Dan Wieden — an Appreciation

Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old. Wieden was perhaps best-known for coining Nike's long-running Just Do It tagline in 1988. But within the...

Marty Rodgers Wins the ACCP ‘Champion for Change’ Purpose Award

Accenture's Marty Rodgers has been recognized by the Association of Corporate Citizenship Professionals with a Purpose Award. Rodgers is their 2022 Champion for Change.

Caroline Roan of Pfizer is Named the 2022 CSR Professional of the Year by PRNews

The PRNews CSR Professional of the Year, Caroline Roan, is Pfizer's Chief Sustainability Officer, SVP of Global Health & Social Impact, and President of The Pfizer Foundation.

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Suburu Promotes Its 4th Annual “National Make A Dog’s Day”

For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an...

FOX Corp. Mixes News Coverage with Cause Marketing

FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

CVS Health’s Support After AND Before Hurricanes Fiona and Ian

To ensure continuity of care, CVS Health actively supported the health and safety of its employees and customers both after and before Hurricane Fiona and Ian.

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