Cause-related newsjacking: Timed to coincide with International Women’s Day, Ford released a mock commercial featuring the Explorer Men’s Only Edition, missing all the car parts created by women.
To reverse ‘The Pink Tax,’ CVS has lowered prices by 25% on menstrual products — but only for its own store brands.
Skechers’ cause marketing partnership allows the footwear company to prominently display The Nature Conservancy’s logo as a seal of approval on co-branded Our Planet Matters shoes.
For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog. The newest installment of the National Make a Dog’s Day campaign…
Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old. Wieden was perhaps best-known for coining Nike’s long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known for inspiring creativity and celebrating each individual’s culture and diversity.
FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.
To ensure continuity of care, CVS Health actively supported the health and safety of its employees and customers both after and before Hurricane Fiona and Ian.
Twenty-five more small towns across America each received a T-Mobile Hometown Grant of up to $50,000 for community development projects, including: technology, education, environment and health care.
PPG’s New Paint for a New Start initiative, part of the company’s Colorful Communities program, painted 36 schools during July and August 2022. More than 1,000 PPG volunteers took part in the initiative, dedicating 6,400 hours to paint classrooms for 23,000 students.
