The Publicist’s Guide to CSR Awards and Rankings
The definitive directory of award and recognition opportunities for Corporate Social Responsibility. Curated for publicists and PR pros.
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Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship
The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.
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AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops
As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.
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Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition
Cause-related newsjacking: Timed to coincide with International Women’s Day, Ford released a mock commercial featuring the Explorer Men’s Only Edition, missing all the car parts created by women.
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CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products
To reverse ‘The Pink Tax,’ CVS has lowered prices by 25% on menstrual products — but only for its own store brands.
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Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’
Skechers’ cause marketing partnership allows the footwear company to prominently display The Nature Conservancy’s logo as a seal of approval on co-branded Our Planet Matters shoes.
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Suburu Promotes Its 4th Annual “National Make A Dog’s Day”
For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog. The newest installment of the National Make a Dog’s Day campaign…
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FOX Corp. Mixes News Coverage with Cause Marketing
FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.
