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Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Crest and Oral-B are “Closing America’s Smile Gap”

The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.

Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

Suburu Promotes Its 4th Annual “National Make A Dog’s Day”

For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog. The newest installment of the National Make a Dog's Day campaign...

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AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

Suburu Promotes Its 4th Annual “National Make A Dog’s Day”

For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an...

FOX Corp. Mixes News Coverage with Cause Marketing

FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

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