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Bill Backer Honored Posthumously as a Meaningful Impact Paragon Laureate

Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."

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Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

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