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Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

FOX Corp. Mixes News Coverage with Cause Marketing

FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.

CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products

To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

Crest and Oral-B are “Closing America’s Smile Gap”

The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.

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