Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."
Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.
The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.
FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.
Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.
