Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."
Dow Chemical was honored as the first recipient of the Social-Impact Changemaker award, one of four innovation categories at the inaugural Corporate Citizenship Innovation Awards, organized by the Boston College Center for Corporate Citizenship
FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.