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Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

Bill Backer Honored Posthumously as a Meaningful Impact Paragon Laureate

Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."

PetSmart Wins a Gold Halo Award for their Pet Adoption Campaign

PetSmart and its independently-run PetSmart Charities have won a Gold Halo Award for 'Best Consumer Donation Initiative.' The Halo Award was presented by Engage for Good to honor PetSmart's "10 Millionth Adoption Supported by Pet Parents campaign."

Marty Rodgers Wins the ACCP ‘Champion for Change’ Purpose Award

Accenture's Marty Rodgers has been recognized by the Association of Corporate Citizenship Professionals with a Purpose Award. Rodgers is their 2022 Champion for Change.

Dow Chemical’s Business Impact Fund is Honored as a Social-Impact Changemaker

Dow Chemical was honored as the first recipient of the Social-Impact Changemaker award, one of four innovation categories at the inaugural Corporate Citizenship Innovation Awards, organized by the Boston College Center for Corporate Citizenship

Caroline Roan of Pfizer is Named the 2022 CSR Professional of the Year by PRNews

The PRNews CSR Professional of the Year, Caroline Roan, is Pfizer's Chief Sustainability Officer, SVP of Global Health & Social Impact, and President of The Pfizer Foundation.

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FOX Corp. Mixes News Coverage with Cause Marketing

FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.

AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’

Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.

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