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Stephanie Siu

Stephanie Siu is a journalist, author, and ghost writer for business executives. Siu's work has appeared in The New York Times, Wall Street Journal, Entrepreneur, Inc. Magazine, and Yahoo Finance. Prior to becoming a writer, Siu was a research analyst specializing in corporate governance and social entrepreneurship.

Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship

The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.

Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award

Launched at the height of the 2022 infant formula crisis, Medela's #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.

AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops

As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.

Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity

Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.

PetSmart Wins a Gold Halo Award for their Pet Adoption Campaign

PetSmart and its independently-run PetSmart Charities have won a Gold Halo Award for 'Best Consumer Donation Initiative.' The Halo Award was presented by Engage for Good to honor PetSmart's "10 Millionth Adoption Supported by Pet Parents campaign."

Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition

Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.

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