Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."
To reverse 'The Pink Tax,' CVS has lowered prices by 25% on menstrual products -- but only for its own store brands.
Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.
For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog. The newest...
Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old. Wieden was perhaps best-known for coining Nike's long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known for inspiring creativity and celebrating each individual's culture and diversity.
FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.
To ensure continuity of care, CVS Health actively supported the health and safety of its employees and customers both after and before Hurricane Fiona and Ian.
PPG's New Paint for a New Start initiative, part of the company’s Colorful Communities program, painted 36 schools during July and August 2022. More than 1,000 PPG volunteers took part in the initiative, dedicating 6,400 hours to paint classrooms for 23,000 students.
Accenture's Marty Rodgers has been recognized by the Association of Corporate Citizenship Professionals with a Purpose Award. Rodgers is their 2022 Champion for Change.
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