CSR.org showcases purpose-driven leaders who do well for their companies by doing good for society.
Featured Articles
The Publicist’s Guide to CSR Awards and Rankings
The definitive directory of award and recognition opportunities for Corporate Social Responsibility. Curated for publicists and PR pros.
Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship
The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent.
Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award
Launched at the height of the 2022 infant formula crisis, Medela’s #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View.
AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops
As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma.
Crest and Oral-B are “Closing America’s Smile Gap”
The Closing America’s Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.
Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity
Through its new ‘Fight hunger. Serve hope.’ initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.
Ford Newsjacks Women’s Day with the Explorer Men’s Only Edition
Cause-related newsjacking: Timed to coincide with International Women’s Day, Ford released a mock commercial featuring the Explorer Men’s Only Edition, missing all the car parts created by women.
CVS is Subsidizing the ‘Pink Tax’ on Menstrual Products
To reverse ‘The Pink Tax,’ CVS has lowered prices by 25% on menstrual products — but only for its own store brands.
Sketchers Pays for The Nature Conservancy’s ‘Seal of Approval’
Skechers’ cause marketing partnership allows the footwear company to prominently display The Nature Conservancy’s logo as a seal of approval on co-branded Our Planet Matters shoes.
CSR News Highlights
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The Publicist’s Guide to CSR Awards and Rankings
The definitive directory of award and recognition opportunities for Corporate Social Responsibility. Curated for publicists and PR pros. -
AbbVie’s Foundation has Launched a Health Equity Accelerator at MATTER
AbbVie’s foundation has launched a Health Equity Accelerator to address healthcare disparities in under-served communities. The accelerator program will be hosted at MATTER, a healthcare company incubator and innovation hub. -
Nissan Hopes that its Queerty DRIVEN Campaign will Yield LGBTQ+ Customer Affinity via Allyship
The Queerty DRIVEN Channel, Presented by Nissan, featured videos that increased brand affinity, purchase intent, and recommendation intent. -
Medela’s #MomsUnite4Milk Campaign Wins a 2023 Ragan CSR & Diversity Award
Launched at the height of the 2022 infant formula crisis, Medela’s #MomsUnite4Milk initiative included a Pump-a-Thon and education campaign, including a sponsored segment on The View. -
AT&T Earns Goodwill for Its Connected Learning Initiative by Donating Laptops
As part of its Connected Learning Initiative, AT&T donated 300 laptop computers to Muscogee Nation students in rural Oklahoma. -
Bill Backer Honored Posthumously as a Meaningful Impact Paragon Laureate
Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the ‘Hilltop’ TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to “sing in perfect harmony.” -
Crest and Oral-B are “Closing America’s Smile Gap”
The Closing America’s Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need. -
Albertsons is ‘Fighting Hunger and Serving Hope’ to Overcome Food Insecurity
Through its new ‘Fight hunger. Serve hope.’ initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity. -
PetSmart Wins a Gold Halo Award for their Pet Adoption Campaign
PetSmart and its independently-run PetSmart Charities have won a Gold Halo Award for ‘Best Consumer Donation Initiative.’ The Halo Award was presented by Engage for Good to honor PetSmart’s “10 Millionth Adoption Supported by Pet Parents campaign.”
