FOX Corp. used its local network and cable television stations to broadly announce a $1 million donation to the Red Cross for Hurricane Ian disaster relief. Viewers were then also encouraged to contribute to relief efforts.
Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.
The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.
Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.
Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.
For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog.
The newest installment of the National Make a Dog's Day campaign is a television commercial called Long,...
Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."
The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.
Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.
Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.
Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.
For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog.
The newest installment of the National Make a Dog's Day campaign...
Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old.
Wieden was perhaps best-known for coining Nike's long-running Just Do It tagline in 1988. But within the...
Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."
The Closing America's Smile Gap campaign has re-launched for 2023. For each purchase of a Crest or Oral-B product, Procter & Gamble will donate an oral healthcare product (up to 500,000) to a child in need.
Through its new 'Fight hunger. Serve hope.' initiative, Albertsons will direct proceeds from sales of their private label organic food brand to fighting food insecurity.
Cause-related newsjacking: Timed to coincide with International Women's Day, Ford released a mock commercial featuring the Explorer Men's Only Edition, missing all the car parts created by women.
Skechers' cause marketing partnership allows the footwear company to prominently display The Nature Conservancy's logo as a seal of approval on co-branded Our Planet Matters shoes.
For the fourth consecutive year, Suburu has re-upped its CSR campaign to create affinity with dog lovers and those who relate to being an underdog.
The newest installment of the National Make a Dog's Day campaign is a television commercial called Long,...
Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old.
Wieden was perhaps best-known for coining Nike's long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known...
Meaningful Impact has recognized Bill Backer as a cause marketing pioneer by conferring its highest honor. Backer created the 'Hilltop' TV ad for Coca-Cola that became one of the most celebrated television commercials of all time — and more importantly — an inspiration to the cause marketers who followed. Bill Backer boosted sales of Coca-Cola by uniting the world to "sing in perfect harmony."
Dan Wieden, co-founder of the Wieden+Kennedy advertising agency, passed away on September 30, 2022. He was 77 years old.
Wieden was perhaps best-known for coining...
Accenture's Marty Rodgers has been recognized by the Association of Corporate Citizenship Professionals with a Purpose Award. Rodgers is their 2022 Champion for Change.
Dow Chemical was honored as the first recipient of the Social-Impact Changemaker award, one of four innovation categories at the inaugural Corporate Citizenship Innovation Awards, organized by the Boston College Center for Corporate Citizenship
The PRNews CSR Professional of the Year, Caroline Roan, is Pfizer's Chief Sustainability Officer,
SVP of Global Health & Social Impact, and President of The Pfizer Foundation.
